Research

Idea (Solution) → Investigate (Research) → Target User/Consumer → Idea

Subjective - Point-of-view, your idea, your view, only valid if you have the information to back it up

Objective - Fact, "truth", fixed.

Qualitative - Quality

Quantative - Quantity

Context - reference of identifying what you're going to be talking about.

Morphological - relating to the form or structure of things

Reliable = Repeatable

Validity = Believable 

Internal Validity - one opinion

External Validity - the effect, applied to the another scenario

Narrative Techniques

undertale:

Propp:

Hero - you

Villain - Asriel Dreemurr (Flowey)

Princess - Undyne

Father - Asgore

Dispatcher - Toriel

Donor - Alphys

Sidekick - Sans and Papyrus

False Hero - Mettaton

Todorov:

Equilibrium - You walk through the underground world. Meet Toriel. She takes you in.

Disruption - You go down the basement of Toriel's house, leave her.

Conflict - Dealing with the underground world and monsters by yourself.

Resolution - Meet Sans and Papyrus

Disruption - Undyne tries to kill you.

Conflict - You battle her.

Resolution - You become friends with her.

New Equilibrium - You are able to survive.

Levi-Strauss:

Humans vs Monsters

Peace vs War

Humans vs Technology (Mettaton)