Idea (Solution) → Investigate (Research) → Target User/Consumer → Idea
Subjective - Point-of-view, your idea, your view, only valid if you have the information to back it up
Objective - Fact, "truth", fixed.
Qualitative - Quality
Quantative - Quantity
Context - reference of identifying what you're going to be talking about.
Morphological - relating to the form or structure of things
Reliable = Repeatable
Validity = Believable
Internal Validity - one opinion
External Validity - the effect, applied to the another scenario
Subjective - Point-of-view, your idea, your view, only valid if you have the information to back it up
Objective - Fact, "truth", fixed.
Qualitative - Quality
Quantative - Quantity
Context - reference of identifying what you're going to be talking about.
Morphological - relating to the form or structure of things
Reliable = Repeatable
Validity = Believable
Internal Validity - one opinion
External Validity - the effect, applied to the another scenario
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